This privacy policy describes how your personal data is collected, used, and shared when you visit the SITE (www.lynnlondon.com) or make a purchase through the Website.
Personal Data We Collect
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as "Device Data."
We collect Device Data using the following technologies:
- Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- Log Files track actions occurring on the Website and collect data such as your IP address, browser type, Internet service provider, referral/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels are electronic files used to record information about how you browse the Website.
When you make a purchase or attempt to make a purchase through the Website, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Data."
When we talk about "Personal Data" in this Privacy Policy, we are referring to both Device Data and Order Data.
How Do We Use Your Personal Data?
We use the Order Data we collect generally to fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Data to:
- Communicate with you;
- Screen our orders for potential risks or fraud; and
- Provide you with information or advertising relating to our products or services if it aligns with your preferences that you have shared with us.
We use the Device Data we collect to help us screen for potential risks and fraud (in particular, your IP address) and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Data
We share your personal data with third parties to help us use your personal data as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Website – you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal data to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights otherwise.
Behavioral Advertising
As described above, we use your personal data to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative's informational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Website’s data practices when we see a "Do Not Track" signal from your browser.
Your Rights
If you are a resident of Europe, you have the right to access the personal data we store about you and request that your personal data be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below.
If you are a resident of Europe, please also note that we process your data to fulfill contracts we may have with you (for example, if you make a purchase through the Website) or otherwise pursue our legitimate business interests listed above. Please note that your data may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Website, we will retain your Order Data for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@lynnlondon.com.